Our Blog
Ideas, lessons, and honest takes from the people behind the work.
Business Development Executive
Full Time, Permanent Business Development Executive APPLY NOW About Us The Astute Group is a full-service digital and traditional, branding & marketing company, and we’re in the middle of our biggest chapter yet. Fifty years since we started, and we’re...
Sales & Office Administrator
Full Time | On-Site | Permanent | Immediate Start Sales & Office Administrator APPLY NOW The Astute Group has been bringing brands to life since 1976. As we celebrate 50 years in business, we’re continuing to grow and are looking for an organised, reliable and...
The Astute Group Turns 50 and Shows No Signs of Slowing Down
Fifty years in business is remarkable. Fifty years in business with your best year yet still ahead of you? That’s something else entirely. The Astute Group, the Forfar-based brand and marketing agency founded in 1976, is marking half a century in style, a record...
What Matters to Me in Our Business
For me, everything starts and ends with people. I’ve never seen our business as just about what we sell or the services we provide. What really matters to me is how we make people feel. I genuinely care about our customers, their businesses, and their challenges, and...
5 Signs Your Brand Has Outgrown Your Website
5 Signs Your Brand Has Outgrown Your Website Your business is not the same as it was when your website went live. You have grown, evolved, taken on better clients, refined what you do, and got a lot clearer on who you are. But your website? It is still telling the old...
What is Brand Identity (And Why Does My Business Need One)?
What is Brand Identity (And Why Does My Business Need One)? Most business owners hear the phrase “brand identity” and picture something that belongs to bigger companies with marketing departments, agency retainers and budgets that would make them question...
What is Plural brand strategy and why its important
One brand is costing you customers you don’t even know you’re losing Have you ever stood in a supermarket aisle, grabbed two completely different products, and had absolutely no idea they were made by the same company? That’s not an accident, and...
Klarean Consultancy – A Case Study view
Case Study – Bringing clarity and confidence to a strategic consultancy Klarean is a strategic consulting firm with over 30 years of experience across scientific, commercial, and board-level environments. Their work spans academia, start-ups, SMEs, and large...
Plural Brand
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Brand Guidelines
Brand Guidelines: Your Roadmap to Recognition Brand guidelines are not just pretty pdfs designed to show off your logo, they are the foundation of a strong, recognisable and trustworthy brand. They define how your brand looks, sounds and behaves across every...