Case Study – Transforming a Local Trade Brand into a Modern Digital Presence
Brand Design / Web Development / Print / Signage
Situation
Sutton Roofing & Cladding Ltd., a local, well respected name in roofing and exterior solutions, had built a strong reputation through word of mouth and quality work. However, their online presence didn’t reflect the same professionalism or visibility.
The website was outdated, not mobile-friendly, and lacked clear messaging that highlighted their expertise. As competition in the local roofing market grew, the need to stand out digitally became urgent.
Task
The Astute Group was tasked with modernising Sutton Roofing & Cladding’s online and offline presence, from branding to website. Create a modern, user-friendly website that attracts new customers, refresh the visual identity and builds credibility through design and messaging.
Actions
Brand Design & Guidelines
Created a contemporary logo that reflects Sutton’s trusted craftsmanship and established a branding document to ensure consistency across multiple touchpoints.
Website Development
Developed a visually striking responsive website, tailored to roofing and cladding services. Clean design, structured service pages, strong visuals, and simple enquiry paths.
SEO, Keywords
Identified gaps in keywords and performance. Optimised meta descriptions, images, and local SEO through Google My Business to boost discoverability.
Results
We delivered a complete brand refresh for Sutton Roofing & Cladding, encompassing a new logotype, clear brand guidelines, and a modern responsive website that loads quickly, performs better on mobile, and ranks higher on Google for key roofing and cladding terms.
Case Studies
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