Case Study – Klarean Strategic Consultants Website Development and Logo Refresh
Branding Refresh / Web Development
Situation
Klarean is a strategic consulting firm with over 30 years of experience across scientific, commercial, and board-level environments. Their work spans academia, start-ups, SMEs, and large corporates, supporting organisations in making informed decisions and achieving sustainable growth.
They approached us to refresh their brand identity and develop a new website that better reflected their expertise, positioning, and approach.
Task
Klarean’s existing brand and website did not fully communicate the depth of their capability. While the experience and credibility were clear in conversation, this was not translating effectively online.
The identity needed a refresh, and the website wasn’t quick enough to help users understand what Klarean does, who they support, and how they deliver value.
Actions
Logo Refinement
Rather than redesigning from scratch, we refined the existing identity, improving balance, simplifying elements, and strengthening typography for a more confident, modern presence. The result retains recognisability while feeling established, credible, and aligned with Klarean’s expertise.
Strapline Redefined
Refocusing the strapline around three key words, Insight, Innovation, and Impact, was an integral part of redefining the identity. Each word directly reflects the business and the value Klarean delivers to clients.
Website Development
The website was built around clarity, structure, and usability, with a clear messaging hierarchy and simplified navigation. We balanced professionalism with approachability, ensuring the site feels authoritative yet accessible and performs seamlessly across devices.
Results
Klarean now has a refined brand and website that clearly communicates their expertise, helping users quickly understand their value and building a stronger foundation for engagement. The project was delivered efficiently through a collaborative, well-aligned process.
Case Studies
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