Case Study – Trade Solutions (Scotland) Ltd, Brand and Digital Transformation
Brand Development / Photography / Web / Print / Merchandise
Situation
Trade Solutions (Scotland) Ltd is a leading supplier of premium purées, IQF fruit, and natural flavours. However, their digital and visual presence had not kept pace, with an outdated logo, inconsistent branding onsite, and a website that was difficult to navigate, under-optimised for search and struggled to convey their credibility to partners and international clients.
Trade Solutions collaborated with The Astute Group to refresh their brand identity, redesign and build their website, and reimagine their interior branding, design and install a raft of on-site signage as well as providing professional workwear that aligned with their high operational standards.
Task
Our goal was to modernise Trade Solutions’ visual and digital presence by refreshing their logo and brand identity, developing a responsive SEO-ready website, producing clear brand guidelines, capturing high-quality photography of their people and processes, and upgrading their premises with cohesive interior and exterior signage to present a unified, professional image.
Action
Brand Evolution
We evolved the Trade Solutions’ brand refining the logo into a clean, confident, and versatile identity, supported with clear, practical brand guidelines to drive consistency across all touchpoints.
Web Development & SEO
We redeveloped the website with a cleaner, user‑friendly design, supported by strategic content review, enhanced SEO and brand photography to deliver a consistent and polished final result.
Signage & Wall Branding
We designed and installed a comprehensive suite of internal and external wayfinding and interior wall graphics across the main office facility, improving navigation, enhancing the visitor experience, and supporting site safety.
Workwear & Merchandise
As part of the brand evolution, we also designed and developed a range of branded workwear and merchandise, extending the refreshed identity into practical, real‑world applications for everyday use.
Results
The transformation repositioned Trade Solutions (Scotland) Ltd as a modern, trusted business built on craftsmanship, with a refreshed brand, improved website experience, stronger SEO, cohesive visuals, professional photography, and clearer enquiry pathways driving higher engagement. Together, these updates delivered a unified brand presence that elevates perception, trust, and growth.
Case Studies
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