Maison Dieu Coffee Roasters is an independent roastery based in Brechin, with a well-earned reputation for outstanding speciality coffee. But their branding wasn’t keeping up. A simple black-and-white logo, basic packaging, and a minimalist website meant the quality of what was inside the bag wasn’t coming through on the

They had big ambitions, to grow online coffee sales, build a community around their brand, and establish themselves as a genuine hub for coffee education. They just needed the right creative partner to help them get there.

The Astute Group was engaged to lay the groundwork for growth by creating a cohesive B2B-focused brand identity, developing a professional conversion-driven website, refining content and Linkedin activity to better engage corporate clients, and launching a scalable, measurable marketing campaign.

Maison Dieu now has a brand that does justice to their coffee. The new identity is visually compelling, commercially sharp, and deeply connected to the story behind every roast.

Online sales have improved off the back of a more streamlined purchasing experience, the Broughty Ferry location opened with real presence, and the website has grown into an interactive space that cements Maison Dieu’s place as a leader in the Scottish speciality coffee scene.