Case Study – Forfar based Ramsay Ladders, Brand Evolution
Brand Development / Digital Marketing / Socials / Print / Merchandise / Workwear
Situation
Ramsay Ladders has been manufacturing roof ladders in Forfar for over 80 years and is a well-known name across Scotland. Over many decades, the brand had been adapted and applied inconsistently across different touchpoints, including vans, signage, workwear and packaging, and the overall look had become disjointed and worn.
With competitors growing louder and more visible online, and offline materials no longer matching the standard of the products, Ramsay Ladders needed a unified, modernised identity that reflected the company’s heritage and its reputation as a key manufacturer and supplier of Ladders.
Task
Unify Ramsay’s brand across ladders, access and football goals; clarify the core promise; modernise customer-facing touchpoints (signage, uniforms, email signatures); and establish a digital engine, social, email and content, that builds awareness, trust and demand.
Actions
Brand Evolution & Guidelines
Evolving a local brand, to align to with their extensive manufacturing heritage – cleaner, stronger brand mark and strapline, “Setting the standard”
We also produced a lightweight brand usage guide to maintain standards and support staff compliance.
Signage & Workwear & Merchandise
Planned and installed new exterior signage for clear wayfinding and consistent brand presentation across office & production facilities.
In tandem with the signage we created a range of branded workwear and merchandise to ensure cohesive brand representation across all touchpoints.
Social Media & Email Marketing
Established social media across LinkedIn, Facebook, and Instagram via the #ReachWithRamsay, a targeted campaigns across product, safety, community and heritage themes, supported by segmented quarterly email marketing segmented across trade, construction, education, and community sport audiences.
Results
Ramsay’s brand is now clearer and more aligned, with a simpler logo mark and the shared promise Setting the standard bringing every part of the business together. On site, new signage and branded workwear help everything look and feel more consistent. Online, a steady flow of content—through an editorial calendar, regular series and evergreen safety posts, keeps people engaged across their social channels.
Case Studies
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