Case Study – Salty’s Montrose Redefines its Digital Presence
Web Development / Photography / Print / Workwear
Situation
Salty’s Montrose, a popular restaurant in Montrose, needed to modernise its brand identity and create a new digital presence. Their online and offline marketing materials no longer reflected the quality or atmosphere of the dining experience.
They wanted a unified brand that could attract locals, families, and visitors while improving online visibility.
Task
We developed a cohesive brand and marketing strategy that included a new website, SEO optimisation, refreshed logo, printed materials, and professional photography to showcase the restaurant’s people, food, and space.
Website Development
Designed and developed a new responsive website with SEO tools, clear navigation, and a modern fresh look.
Photography
Organised a professional photography session capturing the quirky interior ambience, and the extensive food and drink menu.
Printed Media
Created branded menus and flyers promoting Salty’s as a go-to dining destination for family gatherings and celebrations.
Results
We delivered a cohesive package across print, web, and merchandise, supported by new content and food photography that improved user engagement and local search rankings. The enhanced visual assets elevated the restaurant’s online appeal and enriched its social content, while the refreshed look and feel of the menu helps establish Salty’s Montrose as one of the most unique dining spots in Angus.
Case Studies
We build brands and create tailored branding and marketing solutions for local businesses that deliver quality, value, and measurable growth.
